Mercedes launches car-sharing service Croove

Publication: Tech Crunch,

For something like a century, car makers have sold one car to one person one time and then waited for them to wear out that car and come back to the dealership for another one. Increasingly, that model is outmoded, and Mercedes-Benz is putting another nail in that model’s coffin with Croove. The car-sharing service launched in Munich this month with a couple of twists. Croove is a peer-to-peer sharing service, unlike fellow Daimler-owned service car2go or BMW’s ReachNow. Those services provide a fleet of cars to be shared in a city. Croove is open to anyone with any brand of car — private cars included.

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