The data that defined
Quarter 4 of 2023
Discover the top trends, data and statistics
that defined the industry last quarter.
Contents
Highlights & hot topics 🔥
Europe sees 31.4% growth
Since Q3 2023, Europe sees the most growth with 31.4% more bookings.
Airport facilities doing best
Airports, and affiliated facilities, reclaimed the top position as best performing venue type in Q4 2023.
UK&IE sees upward trend
North America performed the best in terms of average bookings. However, the UK&IE took over the top spot in the month of December.
How’s the industry looking in your region? 🌎
Discover how UK & Ireland, ANZ, North America and Europe performed last quarter.
The next-level QR code taxi booker
👋 Say hi to Taxi Butler’s Guest QR, the next-generation QR taxi booker that generates automated taxi bookings from anywhere inside hotels, bars, and restaurants.
Global taxi booking data 📊
Q4 2023 in context
How does look Q4 2023 look compared to the last 12 months?
Graph #1: Line chart showing the average global B2B taxi bookings from the last 12 months compared to the same period of the previous year.
5% decrease since Q3
On average, Q4 2023 had 5% fewer B2B bookings than in Q3 2023.
-8.8% bookings in December
December had -8.8% less than October 2023. November had -5.3% less than October, and December had -3.6% less than November.
A deep dive into last quarter
Weekly B2B taxi bookings throughout the quarter
Graph #1: Line chart showing the average global B2B taxi bookings from last quarter on a weekly basis and a comparison line for 2019, the last pre-COVID year, and 2022.
Week 48 and 49
Week 48 and 49 were the best weeks of Q4 2023 with the highest amount of bookings.
Week 52
Week 52 saw the fewest number of taxi bookings in Q4 2023.
2.7% decline last quarter
The average week-over-week growth in Q4 2023 is -2.7%. The weeks at the end of the year saw a big dip.
3.5% less than last year
Q4 saw 3.5% less bookings than in Q4 2022.
19.8% less than 2019
Q3 2023 saw 19.8% less bookings than Q3 2019.
Best-performing types of venues
Bookings per type of venue
Graph #3: Bar chart comparing the average number of bookings for each venue type.
Airports reign again 🛫
Airport facilities beat casinos again with quite some margin this time. Just like in Q3.
Rankings compared
| # | Venue type | % Change | # Change |
|---|---|---|---|
| 1 | Airports | +26.7% | – |
| 2 | Casinos | +3% | – |
| 3 | Supermarkets | +8% | +1 |
| 4 | Hotels | +0.4% | +1 |
| 5 | Hospitals | 1.6% | +1 |
Changes shown are since the last quarter.
A glance at the regions
Bookings per region
Graph #4: Line chart comparing the average number of bookings for each of the regions.
Europe sees 31.39% growth since Q3
Compared to Q3 2023, Europe (31.39%) and ANZ (10.43%) saw growth in Q4 2023. While UK&IE (-5.75%) and North America (-5.36%) saw a decrease.
Rankings compared
| # | Region | % Change |
|---|---|---|
| 1 | North America | -5.4% |
| 2 | UK&IE | -5.8% |
| 3 | ANZ | +10.4% |
| 4 | Europe | +31.4% |
Changes shown are since the last quarter.
Taxi booking data in your region 🌎
Use the buttons below to choose your region and see local data.
UK & Ireland 🇬🇧🇮🇪
Weekly B2B taxi bookings
Graph #5: Line chart showing the average B2B taxi bookings for the selected region from last quarter on a weekly basis and a comparison line for 2022.
2.6% decrease
The average week over week growth in Q3 2023 was -2.6%.
1.9%% fewer bookings than Q4 2022
1.9% lower average bookings in Q4 2023 than Q4 2022.
North America 🇺🇸🇨🇦
Weekly B2B taxi bookings
Graph #6: Line chart showing the average B2B taxi bookings for the selected region from last quarter on a weekly basis and a comparison line for 2022.
5.3% decrease last quarter
The average week-over-week growth in Q4 2023 was -5.3%.
6.15% fewer than Q4 2022
6.15% fewer bookings in Q4 2023 than Q4 2022.
ANZ 🇦🇺🇳🇿
Weekly B2B taxi bookings
Graph #7: Line chart showing the average B2B taxi bookings for the selected region from last quarter on a weekly basis and a comparison line for 2022.
2.6% decrease
The average week over week growth in Q4 2023 was -2.6%.
6.6% less than Q4 2022
6.6% less bookings in Q4 2023 than Q4 2022.
Europe 🇪🇺
Weekly B2B taxi bookings
Graph #8: Line chart showing the average B2B taxi bookings for the selected region from last quarter on a weekly basis and a comparison line for 2022.
5.6% decrease
The average week over week growth in Q4 2023 was -5.6%.
12.6% less than Q4 2022
12.6% less bookings in Q4 2023 than Q4 2022.
About this report 👏
Taxi Butler develops unique, purpose-built taxi booking technology that makes ordering taxis easier for venues like hotels, bars, and restaurants. Hundreds of fleets across the world use this technology to generate, automate and manage taxi bookings from their local venues.
The dataset presented includes the total number of successful taxi bookings made using Taxi Butlers, that are placed in venues (hotels, bars, restaurants, etc.) across the globe since 2019, by month, year, and country. The data has been aggregated and normalised. As Taxi Butler has a different amount of devices in each region, an absolute comparison was not possible. The data was averaged per device, per country, and then normalised using standard deviation and the mean. The regions can be defined as follows:
- UK & Ireland: England, Scotland, Wales, Northern Ireland, and Ireland.
- North America: The United States of America and Canada
- Europe: Germany, Netherlands, Spain, France, Finland, Bulgaria, Romania, Denmark, Belgium, Poland, Austria, Portugal, Italy, and Switzerland
- All countries (52 in total): Great Britain, Australia, United States, Germany, Canada, Spain, Finland, Bulgaria, France, Denmark, Ireland, New Zealand, Netherlands, Romania, Belgium, Portugal, United Arab Emirates, Poland, Iceland, Austria, Oman, Montenegro, Latvia, Luxembourg, Sweden, Argentina, Turkey, Italy, Lithuania, Norway, Switzerland, Lebanon, Ukraine, Georgia, Somalia, Greece, Cyprus, Moldova, Maldives, Uruguay, Uzbekistan, Albania, Jordan, Curacao, Japan, Malta, Reunion, Brazil, Tajikistan, and American Samoa.
- B2B taxi booking
- A B2B taxi booking is a successful booking that has been placed by a Taxi Butler at a venue.
- Successful booking
- A successful booking is a booking that has been placed and accepted by a taxi driver and confirmed to have arrived at the desired location.
- Taxi Butler
- A taxi booking device that allows venue staff to book taxis for their guests in one click.
- Venues
- Venues can be any public business or place, where a taxi is booked from. The dataset primarily includes venue types like hotels, bars, restaurants, casinos and hospitals.
Disclaimer 🗒️
This report is intended for general guidance and information purposes only. The material in the report is obtained from various sources as per the methodology. We have taken reasonable care to ensure that, and to the best of our knowledge, material information contained herein is in accordance with the facts and contains no omission likely to affect its understanding. The estimates are subject to risks, uncertainties and other factors that may cause actual events to differ materially from any anticipated development. Please note that we make no assurance that the underlying forward-looking statements are free from errors. The information contained herein may be subject to changes without prior notice. Taxi Butler B.V. does not accept any form of liability, neither legally nor financially, for loss (direct or indirect) caused by the understanding and/or use of this report or its content.