This Indian Ride-Hailing Startup Is Trying to Chase Uber Away with a New Feature

Publication: Fortune,

Ola is fighting to retain market share as Uber makes a big push in the country. Indian ride-services start-up Ola unveiled on Tuesday a new car entertainment platform that allows passengers to listen to the music of their choice, as it seeks to woo riders with gizmos in a bid to outmaneuver global giant Uber in a fast-growing market.

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