Publication: The New York Times,
John McFadden no longer sticks his hand out for a yellow cab. He has plenty of other options at his fingertips. With a couple of taps on his phone, he lines up rides with Via, a car-pooling service that shuttles him around Manhattan with strangers for a flat rate of $5. When he wants to ride alone, he taps again, this time summoning a car through Uber.