Innovation Is as Much About Finding Partners as Building Products

Publication: Harvard Business Review,

Have you ever stopped to ponder the true complexities involved with trying to create a viable, safe, autonomous vehicle? The innovation alone is a herculean task, but imagine being that upstart pioneer trying to develop the technology, while at the same time going up against entrenched, powerful competitors with deep industry knowledge, assets, and channels who’ve been around for a hundred years or more.

To read the article click here