Feeling the squeeze of Uber and Lyft, Hertz looks to start-up Shift to sell its used cars

Publication: Los Angeles Times,

Seeking new sources of cash as ride-hailing companies eat into the rental car business, Hertz Corp. on Tuesday announced a partnership with Shift, a San Francisco start-up that connects buyers and sellers of used cars online. Shift provides a new sales channel for Hertz to unload used rental cars, usually sold after about a year in service. Most go to high bidders at auto auctions — typically used car dealers.

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